Creating Retargeting Campaigns In Meta – Founder's Clubhouse

Setting Up Retargeting Campaigns In Meta

Retargeting is like turning window shoppers into loyal customers.

Most people who go to your site won't buy on their first visit - but with the right Meta retargeting setup, you can stay in front of them across multiple placements, build trust, and bring them back when they're ready to buy.

Done right, Meta retargeting can significantly boost your conversion rates and maximise your profitability.

Done wrong, it's a waste of ad spend.

In this masterclass, Phil will show you the exact process to set up high-converting Meta retargeting campaigns - the same system he’s used with household brands during almost a decade in the marketing industry. 📈

1️⃣ Meta Overview

Understand the power of Meta's retargeting ecosystem and how it can transform your ecommerce business's profitability ⚡

2️⃣ 📁 Account setup: Business Portfolio and Ad account

Learn how to properly structure your Meta business account for maximum control and efficiency 🔩

3️⃣ Account setup: The Meta pixel

Master the essential tracking tool that powers all your retargeting campaigns and conversion tracking 📍

4️⃣🗂 How to set up audiences

Create laser-focused custom audiences to reach the right people at the right time in their buying journey 🎯

5️⃣ Ad formats required

Discover what creatives you need to drive the best results for retargeting campaigns ✨

6️⃣ 🕵‍♀ Competitor snooping time

Learn how to analyse your comeptitors' Meta ads for insights and inspiration 🔍

7️⃣ Creating ad copy

Write compelling ad copy that resonates with your audiences and meets best practice guidelines ✍

7️⃣.1️⃣ Creating ad copy

Write compelling ad copy that resonates with your audiences and meets best practice guidelines ✍

8️⃣ 🚀 Setting up your ads part 1 – campaign and ad sets

Build the foundation of your retargeting campaigns with proper campaign structure and targeting 🗿

9️⃣ Setting up your ads part 2 – ad creatives

Set up your adverts in a way that captures attention and drives engagement 🔥

1️⃣0️⃣ 🏁 Setting up your ads part 3 – final ad sets and ads

Fine-tune your campaigns and save time in setting them up 🕒

1️⃣1️⃣ How to set up lead capture forms

Create high-converting lead forms that seamlessly capture customer information 📝

You just transformed your business 📈

How about diving into another masterclass next? 🧑‍🎓👩‍🎓