Thriving Founder Membership – Founder's Clubhouse

  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership
  • Thriving Founder Membership

Thriving Founder Membership

Regular price £67.00
Unit price per
Billed Monthly, Cancel Anytime.
All access pass to - the entire masterclass library, weekly coaching calls, the quarterly planning service, Founder's Mindset and constant access to our coaching and support team for offline questions.

In 3 minutes, you're going to be so glad you found us, watch the video... 👇

Get somewhere fast

  • Learn what is so special about this
  • All the value you get with your membership
  • The Full Masterclass Catalogue
  • See some results
  • Are you a good fit?

I went from a 9-5, to a 7-figure ecom business, and a mid 6-figure exit in 2 years.

And it nearly killed me...

So I brought all the experts that helped me build, grow and sell that business, together into one place - Founder's Clubhouse.

Along with the mindset coaches who helped me pick up the mental health pieces.

Now we have a holistic support system, that supports small business owners to hit their growth goals, whilst enjoying the journey.

The Thriving Founder Formula

We focus on continuous marginal growth. Growing your business 10% every month for 1, year results in your business tripling in size.

Constant support and guidance from a team of experts, to ensure you don't get stuck.

A community that understands what you're going through, and is there for you.

The End Result...

You actually acheive your growth goals, and you do it whilst enjoying the journey.

Thriving Founder In a Nutshell

Actionable masterclasses (14 in fact)

If you grow your business by 10% every month, after 1 year you'd grow by 3x.

Our masterclasses ensure that you have clear strategies, taught by experts, for continuous growth.

They span SEO, Paid Ads, Propositions, Retargeting, Conversion Rate Optimisation and More.

And every masterclass is a comprehensive walkthrough from theory to implementation.

Full Catalogue

Constant support

You're trying to get somewhere you've never been before.

Whether that is a certain financial goal, going full time, or a meaningful exit.

If you go alone, you're going to go slowly and get stuck a lot.

That is why our team of experts cover every aspect of your business, and you have constant access to them.

Your Team of Experts

Navigating the Mental Warfare

We can help you acheive your growth and financial goals.

But if you aren't enjoying the journey, we have failed you.

It isn't enough for us to make you a better business owner.

We also need to help you be the best parent, partner, friend, family member etc. whilst doing it.

Otherwise the business growth has been for nothing.

The Mindset Support

There is nothing worse than feeling stuck, unable to progress your business.

You are trying to grow to a place you've never been, using strategies that are often new to you.

To do this without proper support, really limits your speed and probability for success.

We get it, you don't have the luxury of hiring "A" players in your business. You'd love to have a resident expert for paid ads, SEO, conversion rate optimisation etc. - but you can't afford that.

Just use our's...

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Went from 9-5 job to 7-figure ecom business in 2 years.

Sold his business for mid 6 figures.

Understands exactly what you're going through.

Jayden

FCH CEO

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Has generated over £10 million in organic revenue for clients and his own businesseses.

Built and sold a multi 7 figure ecommerce business.

John

Resident SEO

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Has worked on 1000+ ad accounts and over 1 million in spend.

Both from within Google and for agency clients.

Dylan

Resident Google Ads Expert

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An expert in custom coding and site development on Shopify stores, for conversion rate improvement.

Has built and sold his own ecommerce business.

Sumanth

Shopify Coding Expert

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Qualified top 1% expert in conversion rate optimisation, conversion copywriting and buying pschology.

Melanie

Resident Conversion Rate Optimisation Expert

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Obsessed with operational efficiency and automation.

Takes business owners from working "in the business", to working "on the business".

Hannah

Resident Operational Automation Expert

Running a business is absolute mental warefare.

The anxiety, imposter syndrome, overwhelm and burn out - not only reduces your effectiveness as a business owner, but also as a partner, parent, friend and family member.

I've been the guy who felt in constant survival mode, trying to run a 7-figure ecommerce business, whilst not neglecting my wife, friends and family.

We don't want that for you, in fact we refuse to accept it.

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Lee helped me pick up the pieces, when my first business mentally broke me.

Over time, he helped me manage my anxieties and limiting beliefs, to become a better and happier business owner.

Lee is a heavily qualified across pschotherapy, hypnotherapy, NLP and more.

He works with athletes, poker players, entrepreneurs and more, to help them be at the top of their game, and enjoy the journey.

Lee Smith

Resident Mindset Coach

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I thought I wasn't mentally strong or resilient enough to run a business.

I was really struggling with the mental warefare of business ownerhsip, and I had no one to relate to.

Every business community I was a part of was full of hustle culture and macho bullshit.

It wasn't until I started speaking openly on podcasts about my mental struggles, that floods of people started reaching out.

Business ownership is so tough, and going it alone is miserable. You need your support system, of people who understand exactly what you're going through.

I am so proud of the caring, honest, vulnerable and support community, that exists within Founder's Clubhouse.

The FCH Community

Your Support System

The Full Masterclass Catalogue

When you're a Thriving Founder member, we focus on continuous growth, incremental growth.

We have curated 14 masterclasses, which are each focused on an individual strategy to grow your business.

They are taught by top 1% experts in that given area, and they are designed to give you everything from theory to implementation, so even if you're brand new to that discipline, you can be confident in executing and seeing the results.

We get that so many different strategies for growth can be overwhelming, so our coaching team also build out a clear plan with you, based on your business needs, so you're always laser focused.

Every masterclass instructor is also on the coaching team, so if you get stuck, they unblock you.

You can see the full masterclass catalogue here 👇

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SEO (Search Engine Optimisation)

  • EEAT - make Google love your domain
  • Avalanche SEO - from 0 to 10k monthly organic visitors
  • On Page Optimisation - increase your SEO rankings
  • Backlink Building - white hat methods that aren't paid

Paid Ads

  • Google Text Ads that convert
  • How to analyse your paid traffic - cut the waste scale the gold
  • Setting up best in class shopping campaigns
  • Setting up best in class pmax campaigns (April 25)

Conversion Rate Optimisation

  • Remarketing - more repeat visitors and conversions
  • How to turn traffic into leads - and leads into sales
  • Have the best offer on the market - leveraging symbiotic partnerships
  • Shopify customisations - how to increase the conversion rate of your store

Foundations For Growth

  • Hiring the best offshore talent to grow faster
  • Operational excellence and automation - from "working in the business" to "working on the business"
  • Profit First Accounting for Small Ecom Businesses - how to manage your books yourself (May 25)

The business growth I've had working with Jayden has been amazing. When we started together, I was really struggling with profitability.

We worked on SEO together, because I had no organic traffic, and managed to grow that to 5k organic visitors, primarily using the avalanche SEO theory, with some other complimentary strategies.

This organic traffic base was a game changer for my profitability, and even gave me an audience to launch my first white labelled product into. I love that Jayden doesn't put out the macho bravado and bullshit that you usually get from entrepreneurship communities.

He gets it is hard and supports us with that, he also gets that the job of supporting an entrepreneur is long term. I absolutely love having Jayden and Founder's Clubhouse in my corner. I know that in order to hit my life and business goals, FCH will be a seriously important part of it. Come and join us guys! You will not regret it!

Matt, Kiln Crafts

Before joining Founder's Clubhouse, I felt quite isolated in my journey to grow my business.

I wasn’t interacting much with like-minded people, trying to balance it alongside a day job, keeping it secret from friends, all of which left me feeling disconnected.

I was also overwhelmed with the sheer number of things I could be working on, which often led to distractions rather than focused growth.

When I first came across FCH, I wondered if it was really as good as it seemed or if there might be hidden charges after signing up. I also questioned whether the support and resources would be long-lasting or just a one-off boost that wouldn't continue over time.

That scepticism turned out to be completely unfounded and I've quickly realised how much Jayden and Danni genuinely care about their clubhouse members. It's also particularly comforting and inspiring to hear about their own journey and struggles growing businesses, what they're working on at the moment, and that they have similar struggles/feelings in many instances.

The results have been beyond what I expected. Within just a month of completing the SEO masterclass, my organic traffic has tripled. I've also made adjustments to my product pages based on the lessons from the coding course, which has led to daily incoming leads where previously I had none.

On top of that, I now feel much more connected to a supportive community and less overwhelmed. I have a clearer roadmap for moving forward and am confident about the direction I’m taking.

If you're serious about taking your online business to the next level and are ready to take action on what you learn, or simply just want the reassurance of knowing you're not alone and other business owners are in the same headspace as you, FCH is a fantastic place to be. The value, support, and practical advice you get are real, and it’s a great community to grow within.

Phil, Camper Nation

I launched my high-ticket dropshipping business over a year ago, stepping into completely unfamiliar territory. While I managed to generate sales, I found myself caught in a frustrating cycle - revenue was coming in, but profits were non-existent.

The constant strain on cash flow and uncertainty about scaling without further investment left me feeling trapped. Despite pouring countless hours into the business, the results weren't reflecting my efforts, which was incredibly demoralising.

What struck me initially about FCH was Jayden's remarkably honest account of his entrepreneurial journey - both the successes and struggles. When he spoke about the stress and anxiety of running his business, it deeply resonated with my own experience. His authenticity made me feel less alone in my challenges and gave me the confidence to reach out.

The SEO masterclass, in particular, became a cornerstone of my growth strategy, while the sessions on offer optimisation helped me reshape my entire business approach. The impact has been substantial. Through implementing FCH's SEO strategies on just one collection, I've seen my organic traffic surge from 250 to nearly 1,000 visitors per 28-day period - and this is before entering my peak season.

Beyond the numbers, I've gained clarity on my business direction by learning to truly understand and cater to my ideal customer. The emotional support has been equally valuable; Jayden and Danni's guidance has helped maintain my optimism and confidence in the business's future.

If you're serious about growing your business and want more than just surface-level advice, I wholeheartedly recommend joining The Founders Clubhouse. The depth of knowledge shared, the practical strategies taught, and the genuine support provided make it an invaluable resource for any business owner. The combination of tactical expertise and emotional support has been transformative for my business, and I'm confident it can do the same for yours.

Warren, Happy Hideouts

Are You a Potential Thriving Founder?

  • You're not enjoying running your business as much as you'd hoped
  • You'll show up consistently to work towards your goals
  • You care about changing what your life as a business owner looks like
  • You'll positively contribute towards the community by being a good human!

A Case Study...

The perfect Thriving Founder (click to read)

👇👇This is what the perfect Thriving Founder member looks like👇👇

Chat GPT tells me that John is the most common male business owner name, and Jennifer for women - so let’s go with Johnifer.

Johnifer wants to sit in the Director’s Chair of their business. They want to have the technical expertise and elite mindset, to set and tweak all the strategies for their business, then support and guide their team to execute it.

Johnifer reckons if they turned their phone off for a week, the business would either fall over, or slow right down. Sales would stop, customers would complain and that gives them overwhelming financial anxiety, not to mention a pretty miserable existance.
 
When Johnifer spends time with their kids, friends or partner, they aren’t giving them their full attention. Their phone is burning a hole in their pocket and mind. When they take time for themselves, they feel the guilt of what they could and “should” have been doing. Luckily, Johnifer is smart, and appreciates that big life changes happen with consistent action and commitment, and so they commit to the Thriving Founder.

Here's what happens next…

1️⃣ They have a call with me and we make a plan for the upcoming quarter, based on their goals, time available and business position.

2️⃣ We prioritise the order in which they will follow the masterclasses and implement them

3️⃣ Johnifer shows up like they said they would. Maybe that’s 1 hour a week, maybe it’s 5, doesn’t matter, they do it.

4️⃣ When Johnifer gets stuck, they ask for help in the slack or on a coaching call. Whatever was blocking them is quickly resolved, and they are able to keep momentum.

5️⃣ Johnifer has been added to a mastermind with a handful of other business owners. They are at a similar stage, they can relate to everything Johnifer struggles with and they celebrate every win Johnifer has.

This is Johnifer’s business by numbers, before they were a Thriving Founder:

Note - this illustration rings true at 5k per month and 500k per month.

Monthly visitors - 5k
Conversion rate - 1%
Monthly Sales - £10k
Profit est - £2k


The first 2 months - Johnifer spent 3 hours per week watching and implementing the autoblogging for SEO masterclass. They got stuck a few times but I helped them on coaching calls (what a hero 🎻). The business now gets 4k per month of organic traffic, by ranking on page 1 for informational keywords related to the cold plunges they sell, like “can I lose weight cold plunging every day.”

Now the business has 9k monthly visitors. The next 4 months, Johnifer focuses on making the most of this traffic increase. They set up retargeting ads, following the masterclass. Next, they set up a few symbiotic partnerships, elevating their offer and proposition to the best in the market, following the masterclass. You see where I'm going here... The number of hours they have per week has reduced a bit, because there is more customer service to do after the traffic increase, but they still carve out at least 2 hours per week on masterclass implementation.

The traffic is now converting at 1.2%, up from 1%.

At the 6 month point, numbers look like this:

Monthly visitors - 9k
Conversion rate - 1.2%
Monthly Sales - £21.6k
Profit est - £5k


Johnifer is addicted to the progress now. They take some of that extra £3k per month profit, and follow Rob’s masterclass to hire some amazing talent from abroad. Johnifer uses Hannah’s automation and operational excellence framework, to get the most out of the new team member. Johnifer uses the autoblogging SEO masterclass to train the team member, so they can continue building on the results they’ve seen there.

Johnifer also sets them away on implementing Sumanths 10 best Shopify code customisations for increasing conversion rate. This frees them up to dive in and focus on paid advertising, and creating some high quality lead magnets, following the masterclass (have we made our point?)

All these are starting to stack on top of each other now. Between the ongoing SEO work and Johnifer’s new paid advertising efforts, traffic has hit 20k per month. Meanwhile the combination of the lead magnets, retargeting and Shopify enhancements have grown the conversion rate to 1.3%.

Monthly visitors - 20k
Conversion rate - 1.3%
Monthly Sales - £52k
Profit est - £12k


Johnifer’s business looks totally different to before they started following the Thriving Founder, and so does their mindset. The business is bigger, but because of the work they’ve done on themselves, using the Founder’s Mindset resources, they feel less stress and anxiety too. They now get to enjoy their evenings, weekends and holidays with their loved ones - confident the business won't suffer when they take a break.

They are addicted to the progress now, and are going to keep working in this way towards the Director’s Chair they set out for.

If you think you can show up consistently like Johnifer, we would absolutely love to have you as a Thriving Founder member.


The support and community in FCH have been crucial to my well-being as a new entrepreneur.

One of the most valuable aspects for me has been the Q1 plan. It provides a clear structure for weekly priorities, helping to bring order to an otherwise cluttered mind. Having that mental clarity significantly reduces the stress of entrepreneurship—one of the biggest challenges on this journey.

While my numbers with FCH have been solid, I’ve come to realize something even more important: I need to make a fundamental shift to build a truly sustainable business. This is a realization I might not have reached until much further down the road without this experience.

If you’re tossing up whether to join FCH, in my honest opinion, it’s a simple no-brainer.

Tim, Compact


I can’t tell you how grateful I am to have Jayden and Danni in my corner and for all of their help and support.

I hope to one day (soon) be able to overcome so many of my challenges to be able to help others who might find themselves in similar situations or circumstances (business and otherwise) along their journey.

I’m really beyond grateful for everything and I know I wouldn’t be in a good place mentally or emotionally without all of this. Not to get overly emotional, but everyone in this community is making a huge difference in not only my life but the lives of my two beautiful kids, also by helping me to become a better version of myself for not only me but (most importantly) for them.

Lisa, Elite Culinary Supplies


Before meeting Jayden and becoming a member of The Founders Clubhouse, I knew I wanted to grow my own online business but had no idea what to do next - I felt lost. I was prepared to put in the work, but I lacked direction.

With so many online communities out there, I was tired of the endless trial and error, constantly running into groups that seemed more focused on upselling than actually helping.

The Founders Clubhouse is the complete opposite. The value, support, and genuine sense of community here is unlike anything I've experienced before.

It's filled with like-minded entrepreneurs who openly share their insights, making the journey feel far less overwhelming.

Dan, Body and Beyond

I really appreciate what you’re doing, and the value. I feel many would eventually get there, but with extreme busy lives with kids and working full time, it’sgoing to take longer. Using your knowledge in the way you’re expressing it is like putting the progress on 1.75x speed (which is how I reposted to the masterclass to drum it in!)

Since implementing the avalanche SEO masterclass last month, we've added 800 additional organic visitors!

Dan, Flame Crafters

I have emerged myself in the avalanche SEO course and already taken my organic visitors from 10 per day, to 70.

I honestly want to give Jayden a virtual hug for all he's done for me and my business, I feel so so grateful.

There is such strength in this community, both from a tactical knowledge and a support perspective. I have told lots of other business owners to join!

Emma B