Creating Text Ads That Convert

Creating Text Ads That Convert

A text ad is positioned in the most valuable Google real estate (top of page 1).

Unlike shopping or display ads, these sit alongside the organic listings, which is where the vast majority of Google user attention is focused.

Done right, text ads allow you to dominate a given keyword, and win hyper qualified traffic, targeted at very specific keywords.

Done wrong, they are a complete money pit, with no ROAS.

Here is how to do them right... 📊

1️⃣ What is a Google Text Ad?

Let's take 1 minute to ensure we are on the same page here! 📄

2️⃣ 🗣️ SKAG SKAG SKAG Pt1

If there is one thing that will make or break your text ads, it is SKAG 👌

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2️⃣.1️⃣ 🗣️ SKAG SKAG SKAG Pt2

If there is one thing that will make or break your text ads, it is SKAG 👌

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3️⃣ Setting Up a Campaign

Google constantly changes the settings and options around creating a new campaign. This video makes sure you don't get stuck and put your best foot forward 🚀

4️⃣🔍 Finding and selecting the right keywords

A text ad targeted at the wrong keyword, is like cooking a steak for a vegan, a waste of time and money! 🤦

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5️⃣ Broad match vs Exact match vs Phrase Match

This is the technical side of how we target keywords, and it is crucial ⚙

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6️⃣ 📈 Setting Up a Campaign

Let's get a campaign set up now ✔

6️⃣.1️⃣ 📝 Headline and Description Optimisation Pt1

Compelling ads, win more clicks, so get a better quality score, so get more promotion by Google, so get even more clicks, and CPCs reduce - now that's a great sequence of events! ⬆