Single Product Ad Groups - Google Shopping Campaigns – Founder's Clubhouse

Single Product Ad Groups with Phil M

Tired of messy Google Shopping campaigns?

This course shows you how to use Single Product Ad Groups to take control.

From setup to optimisation, learn practical techniques that actually work to boost your ROI and stop wasting ad spend. 📈

1️⃣ Introduction to SPAGs

Learn why SPAGs give you better control over your products and improve campaign performance. 💡

2️⃣ 🏗 Planning Your Account Structure for SPAGs

Set up your account the right way before you start building SPAGs. ✅

3️⃣ Creating Campaigns, Ad Groups & Product Groups

Hands-on walkthrough of building your first SPAGs from scratch. 👨‍💻

4️⃣ How to Approach Variants

Deal with size, colour, and other product variations without messing up your SPAG structure. ⚖

5️⃣ Negative Keywords Pt 1

Cut wasted spend by blocking irrelevant searches from your campaigns. 🛑

6️⃣ 🔍 Negative Keywords Pt 2

Cut wasted spend by blocking irrelevant searches from your campaigns. 🚫

7️⃣ Final Checks Before Launching

Don't hit go until you've checked these critical settings and configurations. ⚠

8️⃣ 🛍 Adding New Products & Brands

How to expand your inventory without breaking what's already working. ⚖

9️⃣ Optimising Performance Pt 1

A focus on how to optimise low priority campaigns and scale. 📈

1️⃣0️⃣ Optimising Performance Pt 2

Getting the most out of medium and high priority campaigns using data. 📊

You just transformed your business 📈

How about diving into another masterclass next? 🧑‍🎓👩‍🎓