The Psychology of Conversion

The Psychology of Conversion with Melanie D'Arcy

"I'm getting traffic and some traction but not sales."

Sound familiar?

You want to capture the sales you've worked so hard for but you're not sure what changes to make to your product page to make that happen.

Meanwhile, the clock is ticking for your business goals...

The good news is a simple hour spent learning the basics of conversion psychology, copywriting, and ecomm UX can kickstart all kinds of winning changes on your page.

Watch this masterclass to optimize your product pages and turn traffic into money. 💸

1️⃣ Psychology: Persuasion and the Two Brain Systems

Introduction to this course and overview of some of the most useful and foundational psychological models for understanding conversion 🧠

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2️⃣ 🔬 Conversion Optimisation Mindset: Everything's a Test

How to think about things as you seek to optimise your product page for conversions 💡

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3️⃣ Connect with Your Ideal Customer

The best ways to connect with your ideal customer (even if you aren't able to speak with them personally), and why that's important 👥

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4️⃣ 📈 Your USP, UVP, and the Top of Your Product Page

How understanding your Unique Selling Proposition and Unique Value Proposition helps you determine what goes at the top of your product page 🔑

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5️⃣ Mobile Optimization

Best practices for mobile optimisation, why it's important, and a look at the ecomm company ranked #1 for product page UX on mobile 📱

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6️⃣ ✨ Clarity

Best practices for clarity in both UX and copy, and why clarity is a make or break factor for your conversions 🔍

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7️⃣ Presell with Emotion

How to appeal to the "Old Brain" of your ideal customer so it gets invested in your product 🧠

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8️⃣ 📊 Logic and Proof

Overview of the 2 main types of proof you should be using on your product and a look at some different ways proof can be used on ecomm product pages ✅

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