Remarketing- plug the leaks – Founder's Clubhouse

Building Your Retargeting Journey

Paid advertising without retargeting, is like a scone without cream or jam, seriously lacking.

Retargeting is how we take our interested prospects down a flow of product discovery, objection busting, social proofing etc. massively increasing their propensity to convert. 🥐

1️⃣ What is retargeting

In short, it is how we propensity to buy within our prospect audience, reducing our wasted ad spend ✂

2️⃣ 📊 The Business Case Pt1

How it changes the profitability of our paid ads 🔥

2️⃣.1️⃣ 📊 The Business Case Pt2

Continued... ➡

3️⃣ The Purpose Of The Journey

Please, please, don't do retargeting like this... ⚠

4️⃣ 🗺 Map the customer

I've made this easy for you 🤩

5️⃣ Map the journey

I've made this easy too! ✨

6️⃣ 🚀 Creating the journey

Now its time to build the journey 🛠

👇 Next Steps 👇

Here's the over the shoulder walkthrough to set up the campaigns in Meta

Delivered by our resident meta ads expert Phil, from a leading UK ads agency.

You just transformed your business 📈

How about diving into another masterclass next? 🧑‍🎓👩‍🎓